Tools
Twitonomy is a Twitter analytics tool that provides simple yet powerful
insights and features that help you monitor, manage, track and
optimize your activities on Twitter
https://www.twitonomy.com/
Google AdWords is an advertising service by Google for businesses
wanting to display ads on Google and its advertising network.
https://www.google.ie/adwords/
Hashtagify is a hashtag analysis tool used to determine the correlation
of two hashtags and the popularity in the social space.
http://hashtagify.me/
TweetDeck is a Twitter management tool used to post, schedule and
manage content posted on Twitter. It can also be used for Reputation
Management
https://tweetdeck.twitter.com/
BuzzSumo is a research and curation tool that helps to identify
influencers in any industry. It also assists in competitor analysis, and
identifying what sort of content is worth sharing.
http://buzzsumo.com/
Google Trends tells you what is trending, and where. It can be a
massive help when creating content for your blog or social media
calendar. You can search in different languages, too.
http://trends.google.com/trends/
WordPress is an open source content management system and is a
great user-friendly platform that you can build your website on.
http://wordpress.com
HootSuite is a social media scheduling and publishing tool that allows
you to manage (and analyse) your social media platforms from one
screen – includes Youtube, Twitter, Facebook and Instagram. The free
version allows 3 platforms
https://hootsuite.com/